Cox Bundled Service (Permission Not Included)
I’ve got cable internet and digital cable through Cox Communications, and so far have been quite happy with it. The internet is always up, super fast and the cable server hardly has any problems. Usually Cox is great when it comes to customer service, they’re always friendly on the phone and quick to answer questions. However, when I called earlier tonight to ask about a CableCard™ for my new Tivo™ the guy I spoke with was a departure from what I’m used to.
Sculpting Your PPC Campaign with Negative Keywords
When painting you start with nothing, add material, and have something. Conversely, when sculpting you remove material and have something. The average Pay-Per-Click campaign only focuses on the painting aspect (adding keywords) and ignores the sculpting aspect (negative keywords). Unfortunately this strategy results in low click through rates and inefficient budgets. By defining your campaign as what it is not you can get into the sculptor’s mindset.
The Secret to Greedy (but ethical) Hourly Billing
The typical client project goes something like this:
- Provide estimate
- Complete work
- ???
- Bill time spent
- Profit
So why do so many people insist on killing their projects profitability with endless tweaks and free-bees? Take a page out of Gordon Gecko’s playbook and get a little greedy with your billing, your bank account will thank you later.
