Fostering Successful Twitter Relationships
At a basic level, most prosperous relationships are a two-way exchange of value. If one party is neglecting the other and the balance of value gets out of whack the relationship becomes damaged and potentially fails. With this in mind I’ve been evaluating how I use twitter to interact with those who follow me and also those who I am following.
Permission and Tweet Spam
When someone chooses to follow you they are essentially saying “I find you interesting and want to hear more”. They are giving you their permission to interact with an expectation that you will continue to deliver the same type of value you were providing when they made that original decision. To make the most of this you should be mindful of what you’re providing and compare that to the noise you’re sending across the wire.
Someone to Ignore
There’s a passage in one of Seth Godin’s books where he mentions a study in which CDNow (the amazon-purchased-dot-com) ruined their customer relationships by sending them too many e-mails. At a certain frequency their once loyal customers determined that CDNow was something they could ignore.
Don’t pollute your relationships and become someone to ignore.
